As we all know, September is national life insurance awareness month. What happens during life insurance awareness month? You may ask. Well, too few people are aware of the advantages and importance of purchasing life insurance. During life insurance awareness month, insurance providers implement marketing ideas to help create awareness about the importance of purchasing life insurance and, thus, help citizens make plans for their future. We have outlined some of the important things you should know about national life insurance awareness month in this article.
What You Should Know About The Life Insurance Awareness Month
#1. Although Life Insurance Awareness Month is over 20 years old, life insurance dates back far further.
Life Insurance Awareness Month, founded in September 2004 by the industry education group Life Happens, is an annual campaign aiming to educate Americans about the importance of life insurance and how it may assist provide financial stability for their families. The commercial, which featured spokesperson Brooke Shields discussing why life insurance is an important aspect of financial wellness, reached 500 million people in 2019.
While National Life Insurance Awareness Month has been in existence for over 15 years, life insurance has been around for far longer. In reality, the first life insurance company was established in order to assist women in the church whose husbands had died.
More than 260 years later, the sector is still evolving to meet the requirements of modern families. It is now feasible to price, browse for, and even purchase life insurance online. And the number of no-exam solutions accessible to those who have put off purchasing life insurance due to the medical exam continues to expand.
#2. The pandemic has spurred more people to consider life insurance.
You’re not alone if you’re concerned about your family’s financial security during the pandemic. According to Life Happens’ “Tough Talks During COVID-19” poll, over 67 percent of Americans say the pandemic has caused them to rethink their financial situation. With 30 percent of families now discussing this difficult topic, life insurance coverage is one of the top five themes dominating dinner table discussions.
According to the survey, the epidemic has helped two-thirds of Americans better grasp the value of life insurance, with another quarter purchasing coverage for the first time. Furthermore, half (49%) of respondents believed that it is critical to have open dialogues about their financial future with their spouses and families.
#3. You can receive coverage at any moment.
Life Insurance Awareness Month is in September, but according to the Life Happens 2020 campaign, the best time to acquire life insurance is now.
Life insurance, like home or vehicle insurance, needs preparing ahead of time—once you need it, it’s too late. Even before the epidemic, one in every three families predicted that if the principal income earner died, they would face financial difficulties within a month. Despite this, nearly half of the population (46%) is uninsured, and many people with life insurance believe they do not have enough coverage.
Life insurance cannot be put off, and there is no better time to buy it than now.
#4. A good place to start is by calculating your life insurance needs.
There are no strings tied to life insurance, so your family can use it to meet day-to-day needs, pay off debts, save for education, and more. If you’re thinking about buying insurance, determining how much you need is an excellent place to start.
Every family’s demands are unique, so consider how much yours would require to remain financially stable if you died. Consider the following:
- What is the total amount of my debt?
- How much money do I have in the bank?
- Who do I wish to safeguard?
- How long would they require financial assistance?
#5. If you’re already covered, schedule an annual checkup.
Approximately 43% of policyholders claim they either do not have enough life insurance coverage or do not know. As your life evolves, you should ensure that your life insurance coverage evolves as well.
Check your beneficiaries on a frequent basis to ensure that the correct persons are set to receive the payoff. For example, if you divorce and remarry, failing to update your plan may result in your ex-spouse acquiring the coverage. If you have term life insurance, keep track of when your coverage expires to minimize coverage gaps. If you’ve had any major life changes after purchasing your insurance, such as getting married, moving jobs, buying a house, or having children, you should think about making modifications to your policy.
Finally, be certain that your loved ones understand where they can find your life insurance policy and what they must do to claim their death benefit.
The Best Marketing Ideas For The Life Insurance Awareness Month
There are numerous marketing ideas you may employ to try to attract people to notice your company, especially as the month of September is drawing near. We’ll look at some of the most productive tactics to try right now.
#1. Insurance Newsletter Creation and Distribution
Email marketing and newsletters are excellent ways to keep your clients up to date on all of your company’s current developments. These are particularly vital for informing your clients that your insurance firm is still functioning and working hard to stay current and competitive.
It is really simple to design and distribute a newsletter to your whole client base. You might utilize the newsletter to remind everyone that it is Life Insurance Awareness Month and to highlight a few packages or possibilities that your company is currently offering.
If you are creating and designing your own newsletter, keep the following suggestions in mind:
- Look for newsletter design templates on Google or Pinterest. There are some really inventive newsletter ideas out there. If you are creative and skilled with a word processor, you can design a very professional-looking newsletter on your own using the template concept.
- Add a catchy title to your newsletter to catch the attention of readers.
- Remember to put your company logo and facts such as contact information on your newsletter so that everyone can know who it is from and reach you easily.
- Create material that your clients will find interesting and useful. Your newsletter should not look like an advertisement, otherwise, it will be ignored.
- Keep your newsletter brief and basic, and write for your intended readership.
You can send out newsletters once a month for maximum marketing performance. This will keep everyone updated but not become so overwhelming that they would label your emails as ‘junk mail.’
#2. Make and distribute a promotional flyer
Flyers are excellent for sharing your most recent and best bargains. If you have something unique to offer this month, you should take the time to create a stunning flyer. The best thing about promotional flyers is that they are no longer required to be printed. Because digital flyers are so easy to post on social media, email, and local newspapers, they are equally as effective at generating leads.
The most essential thing to remember when selecting this choice is that you must add some form of the bargain that your clients can take advantage of for a limited time.
Examine the services you provide or the bundles you have available. Simply rephrasing these packages or reducing the information can make a service appear to be a good deal.
Once you’ve come up with a few good promotion ideas, it’s time to start working on your design. You should ideally employ a professional graphic designer to get these done correctly, especially if you want a high-quality flyer that is tiny enough to easily send, share, or upload.
#3. Contact Your Customers for a Free Policy Review
Your clients’ life insurance needs may alter over time. Offering a free policy review is a terrific way to maintain their policies up to date and keep your clients safe in every manner.
It is estimated that 39% of people wish their partners would invest more in life insurance. Your free policy review is an excellent time to expose these additional family members to the benefits of life insurance. At the same time, you can offer some helpful advice to your client on how to get the best possible treatment, whether they have recently married, are divorced, have a new child, have acquired a new home, have invested in a new business, or are about to retire.
#4. Create a Contest for Your Neighborhood
Creating a contest for your community is a simple and enjoyable method to engage them. Make a contest in which the winner gets a free hour of financial planning. You can run the contest using social media or simply through your newsletter or blog.
Create a personalized QR code to make it easier for people to enter the contest. You can create a QR code that links to your contest submission form using a QR code generator. A referral program is an excellent approach to boost the number of entries for your contest and to encourage your customers to promote it for you.
#5. Make the Most of Your Social Media Presence
Social media is an extremely effective marketing tool. September is an excellent month for launching an aggressive marketing campaign. To run marketing efforts, use prominent social media platforms such as Facebook, LinkedIn, and Twitter. It is critical to set aside a reasonable amount in order to increase your articles and reach more potential clients.
Organic post reach on social media sites is now quite low, but paid advertising is more effective than ever and could pay off.
#6. Include an Insurance Calculator Tool on Your Website Insurance
Calculators are excellent tools for attracting more potential investors to your website. Many prospective customers will look for insurance calculators online before visiting an insurance company to determine what they can afford.
These website solutions are also quite convenient to use because your clients may access them at any time of day or night. They will have a solid notion of their potential options as well as the charges they should expect to pay. Another advantage of these tools is that they do not require phone calls, are inexpensive, and provide users with privacy and security.
#7. Consider a Website Improvement
Your website is the first – and often the only – impression your clients will have of your business. Clients will link your insurance firm with these characteristics if your website is out of date and uninteresting. September is an excellent time to renew your website or upgrade your physical office.
Your firm will have a more professional look with a more professional website, and your modern site will perform a lot faster and easier, allowing clients to navigate and discover what they are searching for with ease.
#8. Include a Blog on Your Website
Blogs are excellent for increasing leads or improving your website’s ranking on search engines such as Google. When you start a blog and employ the proper keywords or engaging content that appeals to your target audience, your website will appear considerably higher – or even on the first page of Google’s search results – when particular keywords are searched.
It is critical to determine the finest keywords to employ in your posts. Life insurance keywords include phrases like ‘insurance companies,’ ‘cost life insurance,’ ‘progressive life insurance,’ and many more.
A blog is also an excellent tool for keeping your website fresh with new content. You can use your blog to share fascinating information, newsfeeds, or discounts with your customers.
Blogs can also be distributed via email, social media, and other ways to increase traffic to your website and encourage more people to get life insurance.
#9. Participate in Forums and Social Media Groups
Web forums continue to exist, although they are being supplanted by “Groups” created on social media platforms.
People form a plethora of focused groups on social media platforms such as LinkedIn and Facebook. These organizations are formed to accomplish a specific goal. Some are public discussion and networking groups, some are political awareness groups, while yet others are virtual yard sales.
Look for local groups where possible purchasers can be identified. When you are admitted into these communities, it is critical that you do not push your content but instead provide assistance. You can educate others on the importance or benefits of having life insurance by providing useful advice on social media.
What Is The Importance Of Life Insurance?
After you die, life insurance pays you money to your designated beneficiary, known as a death benefit. It can enable your loved ones gain access to funds when they are in need. Understanding life insurance can assist you in making long-term financial plans for your family.
What Does LIMRA Stand For?
LIMRA stands for Life Insurance Marketing and Research Association. It is a non-profit organization that undertakes distribution system research for life and health insurance products on behalf of its member companies.
As the national life insurance awareness month, September is a great time to implement these wonderful marketing ideas to promote your company. And it’s not just about promoting your company, it’s about creating more awareness of life insurance!
Frequently Asked Questions
Is September Life Insurance Awareness Month?
September is National Life Insurance Awareness month.
What is the most important reason to have life insurance?
Life insurance protects your family and lets you leave them a non-taxable amount at the time of your death.
What awareness month is February?
February is American Heart Month